I’ve learned some of us down South are slow to take to change. We are set in our ways and would like life to be slower and more purposeful like it was 20 years ago. Unfortunately, that simply can’t be.
We’ve learned that lesson the hard way in the newspaper business. Newspaper upon newspaper have closed their doors over the past ten years because they have failed to adjust to the changing business climate. They wanted to continue to operate like they always had- selling subscriptions to subscribers that were getting older and dying and writing news stories about things that really didn’t appeal to younger readers.
We hope to be able to buck that trend here. Starting with our January 6th edition, you will see The Sun available for pick-up in a lot more stores. More importantly, you will not have to pay 50 cents, or a quarter, or even a penny for the newspaper. It will now be FREE to those who choose to pick it up at a store.
Yes, you heard me right. It will be FREE. Consider it our New Year’s gift to readers in the area- a newspaper filled with local news and columnists, that can be picked up for FREE.
Why would we do this? It’s quite simple. A newspaper essentially derives its income from advertising. Businesses who advertise want the vehicle they choose to do their advertising with in as many hands as possible. We felt as a paid subscription newspaper, we were limiting the number of readers we were providing advertisers.
We had test marketed the free product in Lanett, Valley and Opelika over the last few months and noticed very few returns, meaning since the newspaper was free, we couldn’t refill the newsstands fast enough, before they were taken by eager readers.
As of January 6th, they will be free at most newsstands and stores in LaFayette, Chambers County and Opelika. We are increasing the number of newspapers we print and distribute by nearly 50 percent. We will continue mailed delivery to those people who want to receive the newspaper at their home. As you know, our subscriptions are less than any other weekly newspaper in the area- $23 for in Chambers County and $30 a year outside the county.
You have another option to receive the newspaper as well, and it is totally FREE. We publish an e-edition of the newspaper, which means you can get all the news and advertising via email. It will come directly to your email address the day the newspaper is published. Again, this option is totally free.
Chambers County and the City of LaFayette has weathered some hard times. So has this newspaper. But despite that, we all continue to push ahead, realizing that through faith, hard work and perserverance, times will get better. The Sun is trying to do its part by providing a great news product at an affordable price- FREE. As always we welcome your thoughts or comments. Feel free to call me at 334-864-8885 or email email@example.com.